I left a firefighter job to fix this.
Hi, I'm Brysen. GymVision is built by one operator, not a growth team. Here's why.
Firefighter, then not.
Worked as a firefighter for four years. Loved the team, loved the work that mattered. But I was the empath on the crew — I carried every bad call home with me. Eventually it caught up.
Left, not because the job was hard, but because I was too empathetic for daily trauma. I needed work that built something instead of constantly responding to things falling apart.
Started Kleen Vision.
Spent a year shooting photo + video for local Spokane businesses. Gyms became my favorite client — the energy, the people, the actual results.
But every gym I photographed was running terrible software. PushPress, Mindbody, Wodify — all of them frustrated their operators in the same exact ways. Same complaints, every gym.
Started recommending workarounds.
Twilio for SMS. Mailchimp for email. ChatGPT for follow-up drafting. Calendly for trainer 1:1s. A spreadsheet for at-risk member tracking.
Every gym ended up running six tools and a spreadsheet to do what one tool should have handled. I got tired of recommending it.
Started building GymVision.
Gas House Gym (Spokane, WA) became the first pilot — 260 members, five years on PushPress, ready to switch. Donnie, the owner, became my design partner.
Eight weeks later we had a working platform. AI receptionist on the gym line. Stripe at-cost billing. Two-way SMS with AI drafting. Member portal as a PWA. One-afternoon migration from any platform.
GymVision is what I wished existed when I was shooting these gyms. Now it does.
Gym software is the last category Linear-grade SaaS hasn't reached.
Every modern category — engineering, design, support, finance — has a tool that respects the operator's time. Linear. Stripe. Notion. Vercel. They feel like they were built by someone who'd actually used the bad alternatives.
Gym software is fifteen years behind. PushPress is the category leader and members still get charged 2% on top of Stripe. Mindbody's admin UI hasn't shipped a real redesign since 2018. Wodify is locked behind a sales call.
This isn't a market problem. It's an operator problem. The people building gym software haven't run gyms. The people running gyms can't build software.
I'm doing both. That's the entire bet.
How GymVision is run
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No VC funding.
No board. No pressure to grow at any cost. The roadmap is what operators need, not what investors want to see next quarter.
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Zero markup on Stripe.
Members pay Stripe directly. We never touch the money. This is what locks competitors out — they can't match it without breaking their revenue model.
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Operator before scale.
Five founding gyms before I open it up. Each one gets my direct line. The system gets better because the operators tell me what's broken.
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Built in public.
Public changelog. Public pricing. Public roadmap. The trust you earn from operators is the only kind that compounds.
If you run a gym and you're tired of recommending software you hate to people you love, we should talk.
— Brysen
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